IMSERV Astral
IMSERV Astral is our industry-leading SaaS platform, powering cutting-edge data insights and analytics
In April 2025 IMSERV acquired Astral Tech. Combined with our deep energy expertise we’re on a mission to eliminate fragmentation and complexity, instead giving customers total clarity and control.
To see the full features, modules and capabilities of the platform, visit the Astral Tech website now.
IMSERV Astral
IMSERV Astral is our industry-leading SaaS platform, powering cutting-edge data insights and analytics
In April 2025 IMSERV acquired Astral Tech. Combined with our deep energy expertise we’re on a mission to eliminate fragmentation and complexity, instead giving customers total clarity and control.
To see the full features, modules and capabilities of the platform, visit the Astral Tech website now.
Expertise
Where cloud innovation meets energy expertise
Global & scalable
Powering 15–25% of UK’s energy data (domestic & C&I), and used across 40 U.S. states
Unified data model
Full integration with IMSERV’s metering services means one version of the truth – for meters, customer interaction, billing, assets
Built for net-zero
Optimises cost‑to‑serve, customer experience, and carbon reduction via AI‑driven insights
Modular solutions for every challenge
Astral CX (Customer Xperience – residential and small businesses) manages end-to-end digital journeys for residential customers. It handles accounts, invoices, payments, meter readings and reporting.
Astral CX+ (Customer Xperience – commercial and industrial) delivers tailored end-to-end digital journeys specifically for the C&I segment. It covers portfolio reporting, site groups, forecasting and flex pricing tools.
Astral JX (Join Xperience) manages the full customer journey, from quote to contract renewal. It includes digital tools for negotiation, e-signing and product management.
Astral BX (Broker Xperience) is built to specifically support brokers and partners. It can handle enrollments, commission calculations and reporting.
Astral RX (Relationship Xperience) is the CRM layer that manages enrollments, queries and offers a 360-degree view of the customer.
Astral MX (Marketing Xperience) focuses on customer engagement and retention. It manages campaigns, surveys, prospecting and debt management.
Astral EDM Data Analytics provides advanced data visualisation, insights and benchmarking capabilities. It also delivers precise consumption alerts and enables critical CO2 reporting.
Astral CDL Market leading end-to-end digital customer experiences for energy retailers and utilities.
Astral CX (Customer Xperience – residential and small businesses) manages end-to-end digital journeys for residential customers. It handles accounts, invoices, payments, meter readings and reporting.
Learn moreAstral CX+ (Customer Xperience – commercial and industrial) delivers tailored end-to-end digital journeys specifically for the C&I segment. It covers portfolio reporting, site groups, forecasting and flex pricing tools.
Learn moreAstral JX (Join Xperience) manages the full customer journey, from quote to contract renewal. It includes digital tools for negotiation, e-signing and product management.
Learn moreAstral BX (Broker Xperience) is built to specifically support brokers and partners. It can handle enrollments, commission calculations and reporting.
Learn moreAstral RX (Relationship Xperience) is the CRM layer that manages enrollments, queries and offers a 360-degree view of the customer.
Learn moreAstral MX (Marketing Xperience) focuses on customer engagement and retention. It manages campaigns, surveys, prospecting and debt management.
Learn moreAstral EDM Data Analytics provides advanced data visualisation, insights and benchmarking capabilities. It also delivers precise consumption alerts and enables critical CO2 reporting.
Learn moreAstral CDL Market leading end-to-end digital customer experiences for energy retailers and utilities.
Learn moreAdvantages
The Astral advantage
Speed to market
Modular cloud SaaS, easily deployable and configurable per region or need
Single data backbone
Fully integrated with metering, billing, CRM – no silos
Scalable & secure
“Pure‑cloud” architecture with global reach and enterprise‑grade security
Future‑proof
Built for MHHS, AI/ML analytics and evolving data demands
connected assets monitored
of UK electricity data tracked
Top UK suppliers choose US
reads processed monthly
500
connected assets monitored
25
of UK electricity data tracked
90
Top UK suppliers choose US
5
reads processed monthly
RESULTS
Where IMSERV Astral
delivers results
Energy suppliers adopting MHHS
Use Astral EDM + CDL to manage half‑hourly data, enable accurate billing and settlement
Utilities seeking digital transformation
Implement CX or CX+ to launch customer portals across markets
Retailers or brokers
Use BX and MX for streamlined lead‑to‑join, commissions, and marketing campaigns
Large C&I clients
Leverage EDM + analytics to optimise consumption, forecast flex‑pricing, support sustainability goals
Serving 25% of UK’s C&I meter points and active across 40 U.S. states
Recognised globally as a mature SaaS leader in utilities data and customer platforms
Joined IMSERV in April 2025, creating a global energy data powerhouse backed by Bluewater private equity
Serving 25% of UK’s C&I meter points and active across 40 U.S. states
Recognised globally as a mature SaaS leader in utilities data and customer platforms
Joined IMSERV in April 2025, creating a global energy data powerhouse backed by Bluewater private equity
